Qtrade has been ranked #1 broker in Canada by the Globe & Mail or MoneySense in 9 of the last 10 years. They are credit-union-backed, customer-service-led, and quietly run the cleanest mobile broker app in Canada. Almost no one talks about them because they don't advertise.
Discount brokerage arm
Parent company — 100% owner of Qtrade
Sister-arm: responsible investing funds
Aviso's owners — 5 provincial credit-union groups
Underlying member-owners (Vancity, Meridian, etc.)
Including the Vanguard one-tickets (VEQT, VGRO, VBAL) which Scotia iTRADE doesn't offer. Best free-ETF list in Canada.
RRSP-USD, TFSA-USD, FHSA-USD. Hold US securities without conversion drag. Rare for a non-Big-Six.
Built-in performance tracking with rate-of-return calcs. Most brokers force you to use a separate tool like Wealthica.
Surviscor-ranked #1 for customer service for 4 consecutive years. Average phone wait under 2 minutes.
Qtrade gives you the free Vanguard ETFs (better than Scotia's iShares-only list), USD registered accounts (better than Questrade for many), the best customer service in Canada, and prices that undercut every Big-Six. The only reason Qtrade isn't the default broker for Canadians: they don't spend on advertising. So we did.