Switched from CIBC Dividend after years of overpaying for rewards. The 5x on UberEats alone earns me 18,000 points a year. App is gorgeous and the monthly fee billing is genuinely easier on the budget than annual.
Overview
The Amex Cobalt launched in 2017 and quickly became the standard against which every other Canadian rewards card is measured. Eight years later, no card has matched its earn rate on the categories that matter most to everyday Canadian households: groceries and restaurants.
You earn 5 Membership Rewards points per dollar at eligible Canadian grocery stores and restaurants — including takeout, food delivery (UberEats, Skip, DoorDash), and most dining-adjacent purchases. That's 5% back in points value, which translates to roughly 6.5¢ per dollar spent at average redemption rates.
The card also earns 3x on transit (TTC, GO, Uber rides, taxis) and gas (Petro-Can, Shell, Esso), 3x on streaming (Netflix, Disney+, Crave, Spotify, Apple TV+), and 1x on everything else. The Membership Rewards program is one of Canada's most flexible — you can transfer points to Marriott Bonvoy, Hilton Honours, British Airways Avios, and a dozen other partners, or redeem directly for statement credits at 1 cent per point.
Where the Cobalt loses points: the 2.5% FX markup on foreign purchases (no FX-free benefit), no lounge access, and the fact that Amex is accepted at roughly 93% of Canadian retailers — meaning you'll occasionally need a backup Visa or Mastercard for tap-only POS terminals and some independent merchants.
For most Canadian families, those gaps are easily worth absorbing. A household spending $1,200/month on groceries + dining earns 6,000 points/month or 72,000/year — that's $936 in annual point value. Subtract the $156 fee and you net $780/year in rewards on purchases you were already making anyway.
Welcome bonus
Earn up to 30,000 Membership Rewards points
Earn 2,500 bonus Membership Rewards points each month you spend at least $750 in eligible purchases on the card, up to 30,000 points over your first year. This is one of the most achievable welcome offers in Canada — average grocery + dining spend hits the threshold automatically.
Rewards & earn rates
Here's exactly what you earn per dollar across every category — and where this card pulls ahead of the field.
Loblaws, Sobeys, Metro, Whole Foods, Costco (via FareSetter)
Sit-down, takeout, UberEats, Skip, DoorDash
TTC, GO Transit, Uber, taxis, Petro-Can, Shell, Esso
Netflix, Disney+, Crave, Spotify, Apple TV+
Flights, hotels, car rentals booked direct or via Amex Travel
Standard earn rate on all other eligible purchases
Benefits & perks
Beyond the rewards, here are the perks worth knowing about.
$100 USD credit on prepaid bookings at The Hotel Collection (2-night minimum) — works out to $135+ CAD effective.
Up to $5M emergency medical for trips up to 15 days (under age 65). Auto-applies when you book travel with the card.
Up to $1,500 per person ($6,000 max per trip) when booked with the card.
Collision damage waiver up to $85,000 vehicle value (~95% of rental cars). Decline the rental agency's coverage.
90 days against theft or damage on new purchases. Extended warranty doubles manufacturer warranty up to 1 year.
Pre-sale and reserved ticket access to concerts, theatre, and sports events through Ticketmaster.
Fees & rates
The numbers that show up on your statement.
Pros and cons
- Highest earn rate (5x) on groceries + dining of any Canadian card
- 3x on streaming + transit + gas catches major recurring spend categories
- Monthly billing makes the annual fee feel less painful
- Flexible Membership Rewards transfer to 12+ travel partners
- Strong insurance package (travel medical, trip cancel, car rental, purchase)
- Welcome bonus is one of the easiest to hit in Canada (just $750/month spend)
- Mobile app is one of the best in Canadian banking
- 2.5% FX markup makes it bad for U.S. or international purchases
- No lounge access, no Priority Pass — not a travel card replacement
- Amex acceptance gaps (93% of Canadian retailers) — need a Visa/MC backup
- $156/year fee is real money if your grocery + dining spend is under $400/month
- No balance transfer feature
- Point transfers to airline partners are usually worse value than direct redemption
Who it's for
- Households spending $500+/month on groceries + dining (5x earn pays back the fee 6 times over)
- Food delivery heavy users (UberEats, Skip, DoorDash all earn 5x)
- Anyone who already has a no-FX backup card for travel/U.S. purchases
- Streamers — 3x on Netflix/Disney+/Spotify is unmatched
- Welcome-bonus shoppers — the $750/month threshold is the lowest among premium Canadian cards
- Frequent travellers who need lounge access or 0% FX (consider Amex Platinum or Scotia Passport Visa Infinite instead)
- Renters/students under $400/month grocery spend — fee outweighs rewards
- Anyone whose primary spend is at Costco (Cobalt earns 5x only via Costco/FareSetter; CIBC Costco MC may beat it)
- Households with poor Amex acceptance in their local merchant mix
- Borrowers carrying a balance (21.99% APR negates rewards quickly)
How it compares
We pitted this card against its closest rivals.
4% on groceries and gas. Better for low-fee seekers ($120/year), but lower category multipliers.
Cobalt wins on rewards4% on groceries, 2% on gas. $120/year fee. Lower earn rates than Cobalt.
Cobalt wins on rewards2x on groceries, 1x everything else. $250/year fee. More premium but slower earn.
Cobalt wins on valueHow to apply
The eligibility checklist before you hit the application button.
Editor's verdict
The Cobalt is the #1 Canadian credit card. Six straight years and counting.
Every Canadian household that spends $500+ a month on groceries and dining should hold this card. The math is undefeated: a $1,200 monthly food spend earns 6,000 pts/mo = 72,000/year ≈ $936 in value. After the $156 fee, you net $780/year for purchases you were going to make anyway. Pair it with a Rogers Red World Elite for FX-free travel spend and you have the complete Canadian wallet.
Apply for Amex Cobalt ↗User reviews
What current and former cardholders are saying. Aggregated from Trustpilot, Reddit (/r/PersonalFinanceCanada), and our own community comments.
Hit the welcome bonus by month 3. Used 50,000 points to book a Marriott Bonvoy night in Banff that would have cost $440 cash. Crazy value if you transfer instead of cashing out at 1 cpp.
Love it but the FX hurts. Travel to U.S. 4-5x a year for work. Pair with Rogers Red World Elite for FX coverage and the combo is perfect.
En tant que famille de 4, on dépense facilement 1500$/mois en épicerie + resto. Le Cobalt nous rapporte plus de 1000$/an en valeur. Aucun autre carte au Canada peut faire ça.
Amex acceptance is still a problem in smaller cities. Three of my regular places don't take it. Great rewards, but I still pull out my Tangerine for half my transactions.