Family of 5. Spend $1,400/month at Loblaws + Shoppers. Earn $63/month in PC Optimum. Redeem $0 down at checkout. Best $0 card in Canada for grocery families.
Overview
The PC Financial World Elite Mastercard is one of Canada's most rewarding no-fee cards for households shopping at Loblaw banner stores. President's Choice (PC) is the in-house brand of Loblaw Companies — Canada's largest grocery retailer.
You earn 30 PC Optimum points per $1 spent at Loblaw banner stores: Loblaws, Real Canadian Superstore, No Frills, Maxi, Atlantic Superstore, Provigo, Shoppers Drug Mart, and others. 30 PC Optimum points = $0.045 in value when redeemed at the same banner stores — effectively 4.5% cash back.
You also earn 3 PC points per liter at Petro-Canada gas (when paired with PC Optimum membership) + Esso. Plus 1.5% PC points on travel + dining. No annual fee. Just have to shop where PC accepts the rewards (which is nearly everywhere in Canada).
Welcome bonus
Earn 30,000 PC Optimum Points
Modest welcome bonus — the card's value is in ongoing earn, not welcome offers.
Rewards & earn rates
Here's exactly what you earn per dollar across every category — and where this card pulls ahead of the field.
30 PC Optimum pts/$1 at Loblaws, Real Canadian, No Frills, Shoppers
When paired with PC Optimum + Petro-Points
Flights, hotels, restaurants
All other purchases
Benefits & perks
Beyond the rewards, here are the perks worth knowing about.
Earn + redeem at all Loblaw banner stores + Shoppers Drug Mart. Easy in-store redemption.
3 pts/L when paired with PC Optimum + Petro-Points dual loyalty.
Standard purchase protection + extended warranty + mobile coverage.
Collision damage waiver included.
Fees & rates
The numbers that show up on your statement.
Pros and cons
- 4.5% effective cash back at Loblaw banner stores matches premium cards
- $0 annual fee — pure profit
- Real-time PC Optimum point earning + redemption
- Petro-Canada + Esso gas earn
- Universal Mastercard acceptance
- Easy redemption at any Loblaw banner checkout
- Only valuable for Loblaw banner shoppers
- Rewards locked into PC Optimum (no transfer)
- 2.5% FX markup
- 1% baseline outside categories is low
- Lower welcome bonus than competing cards
Who it's for
- Households shopping at Loblaws, Real Canadian Superstore, No Frills regularly
- Shoppers Drug Mart frequent customers
- Petro-Canada + Esso gas users wanting integrated earn
- No-fee maximizers without Amex acceptance worries
- Households without Loblaw banner alignment (Costco/Walmart shoppers)
- International shoppers (FX markup)
- Travelers wanting flexibility (PC Optimum not transferable)
- Foodies wanting 5x dining (Cobalt wins)
How it compares
We pitted this card against its closest rivals.
How to apply
The eligibility checklist before you hit the application button.
Editor's verdict
Essential for Loblaw banner shoppers.
For households shopping $500+/month at Loblaws, Real Canadian Superstore, No Frills, or Shoppers Drug Mart, the math is unbeatable: 4.5% effective cash back at $0/year. Pair with Amex Cobalt for non-Loblaw spending. For non-Loblaw shoppers, look elsewhere.
Apply for PC World Elite ↗User reviews
What current and former cardholders are saying. Aggregated from Trustpilot, Reddit (/r/PersonalFinanceCanada), and our own community comments.
Solid grocery card. Trade-off is Loblaw lock-in. I avoid Loblaws lately due to pricing complaints — earn less since.
Plus Petro-Can partnership. Got my full tank for free in points last month. Use this + Cobalt = complete grocery + dining coverage.