★ MANULIFE · REVIEW · LARGEST CDN INSURER · 2026

Canada's biggest insurer.

Manulife is Canada's largest life insurance company and one of the world's top-10 insurers by assets. Founded 1887 in Toronto. Offers term, whole, universal, and segregated funds — plus group benefits for 60% of Fortune 500 companies. Often the default choice for households with $1M+ life insurance needs.

★ MANULIFE BY THE NUMBERS ★

The scale of the beast

$1.1TASSETS UNDER MGMT
34MCUSTOMERS GLOBALLY
40K+EMPLOYEES
$45BANNUAL REVENUE
1887FOUNDED
A+A.M. BEST RATING
★ THE LINEUP ★

What Manulife actually sells

Term Life (10/20/30yr)

Standard term coverage. Often 20-40% pricier than PolicyMe for healthy applicants.

Whole Life (Manulife Par)

Permanent participating policy. Cash value + dividends. $5K+/yr premiums typical.

Universal Life (UL)

Flexible permanent insurance with investment component. Sophisticated estate planning tool.

Critical Illness (CI)

Pays lump sum on cancer/heart attack/stroke. 25 covered conditions.

Segregated Funds

Mutual fund + insurance hybrid. Creditor protection + guarantees.

Group Benefits

For employers. Health, dental, disability, life — bundled for staff.

8.0/10
FINAL VERDICT

The default for $1M+ insurance and complex estate planning.

Manulife wins for high-net-worth households needing whole life, UL, or segregated funds. Premium pricing is 20-40% higher than digital insurers — but the breadth of products + financial strength rating justify it for sophisticated needs. For simple term coverage, PolicyMe wins on price and speed.