Sun Life Financial is the rare Canadian insurer that genuinely competes in BOTH life insurance AND wealth management. Founded 1865 in Montreal. SLF (NYSE/TSX listed). Owns MFS Investment Management (US asset manager). Strong group benefits and a flagship segregated fund lineup. Best for HNW Canadians who want one provider for both.
Term, whole, UL, segregated funds, CI, disability. Strong group benefits for employers (top 3 in Canada).
~50% of revenue$1.5T AUM via MFS Investment Management (US). Sun Life Global Investments (Canadian funds). Mutual fund + ETF distribution.
~50% of revenueSun Life's wealth management arm (MFS) is genuinely competitive — unlike most insurers, where the wealth side is afterthought. For HNW Canadians who want term life + segregated funds + corporate-class mutual funds from one provider, Sun Life is the clean answer. Premium pricing on insurance is similar to Manulife.