iA Financial Group (Industrial Alliance) is Canada's 4th-largest insurance and wealth-management company. Headquartered in Quebec City, founded 1892. Strong on permanent life insurance, segregated funds, and travel insurance. Distribution exclusively through independent advisors — no online-direct policies. Best for Quebecers and clients who want a French-language insurance experience.
iA does not sell directly to consumers — every policy goes through an independent insurance advisor. This means higher commissions baked into premiums (typically 12-18% on permanent life year-one) but also genuinely personalized planning for complex cases. If you have a straightforward term-life need, PolicyMe will be cheaper. If you have estate-planning needs, an iA permanent policy via a CFP is worth considering. Strong financial ratings (DBRS AA-low, S&P A+) make them safe for long-term policies.